AD CAMPAIGN OPTIMIZATION

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment models provide all conversion credit history to the last touchpoint a user involves with prior to taking a wanted action. This attribution design can be beneficial for gauging the effectiveness of your brand understanding campaigns.

Understanding First-Touch Vs. Last-Touch AttributionLast-touch attribution designs provide all conversion credit history to the last touchpoint an individual engages with before taking a preferred action. This attribution model can be helpful for measuring the effectiveness of your brand awareness campaigns.